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How Long Will my Site Take to Rank on Google?

There isn’t a single thing in existence with more control over one industry the way that the Google search box does. Webmasters, SEO’s, companies, marketers, and CEO’s spend countless hours and dollars trying to show up on the results.  

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10 Things to Look for in an SEO Company

The internet has brought businesses unprecedented opportunities to grow and earn profit. This has come with its own unique set of challenges, though. Since the ease of doing business has increased so drastically, that means that there is more competition than ever before.  

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19 Link Building Tips That Work

Link building describes the actions aimed at increasing the number and, more importantly, the quality of inbound links to a webpage in the hopes of increasing that page’s search engine rankings. If you are wondering why other pages linking to your page matters, then you should know that page-level link features are one of the most important search engine rankings factors. To sum it up, Google(the search engine that matters) assumes that if reputable pages are linking to you, then you must be an expert producing high-quality stuff.  

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SEO Audit Checklist for 2016

SEO is a complex and ever-evolving art-form that requires coordinated efforts across multiple disciplines. When they are joined in unison, the result is a campaign that produces high rankings and high profits. But how do you:

  • Determine where to start with a new client?
  • Determine what isn’t working on a current campaign?
  • And figure out how to free your website from the depths of the Google SERP dungeon?
 

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White Hat SEO vs Black Hat

SEOs normally have to wear many hats- they are responsible for creating great content, identifying missing components, conducting audits, and even doing some competitor research- and maintaining the ranking of a client’s website is always an ongoing process, too. In this game of many hats, there are often two different colors to choose from. Whitehat vs Blackhat SEO is a tale as old as time(SEO time, at least). On the one side you have Dr. Jekyll, a smooth, successful, well-dressed man of character, on the other there is My. Hyde, the evil that lurks within him.  

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Lessons Learned from Starting an SEO agency

What do Google, Microsoft, Apple, and Facebook have in common? Aside from being filthy, fantastically rich companies, all of these modern day giants were at one point little startups without much experience or capital. The great thing about starting an SEO agency is that if you are awesome at ranking pages for keywords, blogging, PPC, and social media, then starting the company is actually the easiest part; get yourself a website, a nice logo, slap a name on it, and voila!  

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How to Use Social Proof

If you don’t know what social proof is, then you probably think that the world’s hottest nightclubs limit the amount of entries because of safety concerns, that your neighbor bought that new sports car because he likes driving fast, or that the celebrity endorsing that product on TV actually uses it and loves it. Truth is humans are social animals, and we react according to the way that others behave around us. We certainly trust those we deem to be expert, in-the-know, or just more knowledgeable than us in most situations in life. On top of that we put on displays of wealth, knowledge, and status to help us stand out in society, drive up value, and make others envious.  

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Authority Keyword Research

Oh no! Your organic traffic is all over the place and nothing makes sense! It sounds like you’re experiencing what I like to call the 90 day Google challenge. To keep all of us search engine optimization (SEO) experts on our toes, Google likes to change things up every few months. Whether it’s a new penalty for keyword stuffing, or a more aggressive backlink authority search, change is coming and your content needs to stand the test of time.  

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6 Landing Page Optimization Tips

Landing pages are amazing tools for reaching niche-markets with a singular brand or product line. A landing page is hyper-customized to the type of customer you’re trying to attract, and the keywords they use to search for information on Google, Bing and Yahoo. Just like everything else in life, there are good landing pages, and then there are great landing pages! Here are six tips and tricks to transform your good landing page into an amazing landing page!  

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6 Tips to Increase your Blog’s Rankings

Whether you are a vagabond traveler trying to make friends and family jealous back home or a business looking to begin content marketing, a blog is the best way for you to reach a wide audience. Just look at some of the stats:

  • Companies that blog receive 96% more links
  • 61% of customers are more likely to buy from a company that blogs
And that is just scratching the surface.  

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The Definitive Guide to Links for SEO

When it comes to search marketing, your website is just one of many candidates campaigning for a seat at the top of the SERPs. In this general election, users across the web “vote” by linking to a page en route to deciding who gets elected to these valuable offices. If you provide high-quality, valuable, highly-related content, then you can be sure that more and more people will link to you and tell their circles. This is what really drives search engine results.  

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Common Mobile-Friendly Mistakes

It’s 2016 and mobile has surpassed desktop in terms of number of searches. When you add to it that 70% of mobile searches result in action being taken within an hour, it is easy to see why having a mobile-friendly website is key to success in the digital search engine optimization world. Even though we are passed mobile-geddon and the idea of having a smartphone-friendly site is nothing new, we sometimes forget that the industry is still in its infancy, and that even the best are still making mistakes that are hurting their bottom line. Here are some common mobile-friendly mistakes you have to avoid if you want to reap all of the benefits that mobile has to offer.  

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